Working with your website

It’s likely that your organization’s website is a big part of your communications strategy. In addition to other marketing projects, you now have the ongoing task of keeping your website fresh and interesting.

Visitors now expect websites to update with new content on a regular basis, much like a magazine. The expectation of new content is a powerful way to entice visitors to visit your website repeatedly. If your website is branded effectively and is easy to use, repeat visitors start to have a relationship with your organization.

Updating a conventional HTML website can be difficult, involving knowledge of code and a lot of time. If updating is difficult, it may not get done. So incorporating a database, or content management system, into your website is worth considering. We have used databases for event calendars, e-commerce, and web pages that post press releases and articles.

The advantages of databases:

  • Making changes is simple — it does not require coding
  • You have the capacity to add new functions without starting from scratch
  • You can gather, organize, and retrieve information easily

Here’s what a database looks like from the administrator’s point of view. This is a database system for publishing and rescheduling dates for Kids Move, a soccer fitness program.

Database Administrator pages

Here’s what the web page looks like. All information can be modified easily by James, the president of Kids Move.


Database websites are more expensive than regular HTML websites to set up and host. So, it important to evaluate the benefits of time saved and ease of use vs. higher costs. The good news is that database costs have come down quite a bit lately. Our coding partners have made it possible for many of our clients to consider database-driven websites.



It takes more calories to eat a piece of celery than the celery contains to begin with.