What you must have on your home page


The problem

This ever happen to you? You arrive at a website home page — and everywhere you look, there are activities — videos, blogposts, news feeds, events, article links, signup forms…sort of like Grand Central Station at rush hour.
The message of this kind of home page? That they are very busy — in fact, too busy to tell you who they are, what they do, and why you should care.

What visitors need

Website visitors need to find the core message of your organization — so they can decide if it is worth their while to explore your site. If they can’t find this introductory content, they are likely to get frustrated and leave.
Don’t get me wrong — videos, blogposts, and other bells and whistles are great to feature on your website. But even though you have a lot going on, you may not be really communicating with your audience. Make sure to introduce yourself to your visitors.



Mr Potato Head was the first toy advertised on T.V. in 1951.