My wife and I are lucky that we get along well with Jan, our handyman. Especially since, on a recent home improvement project, we saw him every day for 3 weeks.
Why? Preparation. Because we wanted a good paint job that would last for years, Jan patched cracks in the walls, stripped the woodwork, and repaired old plaster.
It turned out about 60% of his time was spent in preparation. Keep this number in mind when developing your website.
Website planning: your most important step
For a successful development process, your most important step is website planning. The more thinking and planning you do before you build, the better the result.
You’ll want to find answers to these questions:
- Who is the website for?
- What are the top 3 actions you want your audience to take?
- What are the business goals of your website?
- What are the most important keywords you need to incorporate in your website content?
- What functionality do you need in the website? For example, are you planning to add new content to the website on a regular basis? (the correct answer is yes!) If so, you need to build the site using a content management system.
The website is brand central
Since the website is the primary expression of your brand, you’ll also want to answer questions like:
- What are your competitors’ websites like? What ideas can you borrow?
- How are you different than your competitors?
- What is your elevator speech?
Help is on the way
Sound like a lot of work? It is — but we’re here to help.
Drop us a line here, and we’ll send you our Website Planner, which guides you through the planning you need to do before a line of code gets written. Of course, there is no obligation.
FACT OF THE MONTH
A 10-gallon hat barely holds 6 pints.
LevinsonBlock is a Brooklyn-based healthcare marketing agency that specializes in mid-sized organizations. Our clients include healthcare providers such as FQHCs, disease foundations, and healthcare technology firms.
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