How to get your project printed on time

Once your print design project is ready to go, how long should it take to produce? If your design firm has strong relationships with printers, the answer will be: when do you need it? Your project may take just a few hours to set up and print, but the printer is probably scheduling multiple jobs simultaneously.

Here are some tips to help your printer meet your deadlines:

  • Communicate! Printers don’t like surprises, so ask your design firm to share project specifications and schedule as far ahead as possible. The printer will want to know: when the artwork is coming to them; what the delivery date is; any unusual specifications, such as exotic paper stocks or unusual folds (they may need to involve a third party vendor, adding time)
  • Allow for delivery, mailing house and shipping time. Any of these can add days to your schedule
  • Allow your personnel enough time to proof the project thoroughly before it goes to the printer.
  • Avoid making changes when you get a printer’s proof. The changes can be expensive, and disrupt their scheduling
  • Allow extra time just before and during holiday season — that’s when printers are busiest
  • Website printers may be less expensive, but we don’t recommend using them if you have a tight deadline or unusual specifications — they are just not set up to give that kind of service

We often say: printing is a commodity until something goes wrong — then it is an art form. Part of a graphic design firm’s job is to maintain strong relationships with trusted printers. That way, if there is a crunch, the printer will find a way to come through.

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FACT OF THE MONTH

The doll Barbie’s full name is Barbara Millicent Roberts.