Hidden Brooklyn

Happy Holidays! We are taking a break from marketing communication topics this month to celebrate some hidden corners of Brooklyn, our home borough.

Geido Japanese RestaurantGeido Japanese Restaurant

Geido epitomizes the neighborhood restaurant. It is located at 331 Flatbush Avenue near the Park Slope neighborhood in Brooklyn. 15 years ago we asked some Japanese acquaintances where they went for sushi — and we have been going to Geido ever since. The food is authentic — the owner (who is also the sushi chef) is Japanese, and there are some unusual items on the menu. The atmosphere is unpretentious — one wall gets whitewashed every few years and then gets graffitied top to bottom by restaurant patrons. And the prices are reasonable.


Jalopy TheatreThe Fabulous Jalopy Theatre

Jalopy Theatre is a new arts space in Red Hook, Brooklyn at 315 Columbia Street near the Brooklyn Battery Tunnel entrance. Owners Geoff and Lynette present concerts, give music lessons, display art, serve espresso, and restore and sell Japanese guitars from the ’60s and ’70’s. Before Brooklyn real estate skyrocketed, this kind of do-it-yourself enterprise was more common in Brooklyn. Jalopy is creating an growing community space — the performances we’ve seen have interesting, and admission is typically $8.00!




Columbia University is the second largest land owner in New York City, after the Catholic Church.