[BREAKING] Healthcare predictions 2018 panel highlights

Highlights of the Healthcare Club Panel: Insights & Predictions for Healthcare Industry in 2018: Amazon / Berkshire / JP Morgan, virtual reality, telehealth, healthcare predictions about consumer-driven innovation from an audience member

Healthcare predictions 2018

Lager time at WeWork!

It’s only February – but so far I have attended 3 healthcare networking events hosted by WeWork. Looks like a trend for 2018!
And yes, all the spaces feature the notorious mini-bar with the self-serve draft beer.But contrary to the WeWork reputation, the vibe has been more brainy than frat-boy…

“Consumer-driven” – time to move on?

Just a thought — maybe it’s time to retire the buzzword “consumer-driven” in healthcare. Lately it feels like it can mean almost anything. For example I’ve heard it in conversations about high-deductible plans, patient education, brand experience, wellness behavior, value-based payments, and, of course, Amazon / Berkshire / JP Morgan’s new healthcare venture. Can we move on?


Highlights from Insights & Predictions for Healthcare Industry in 2018

Please note this is my entirely subjective take — as an audience member — on the Healthcare Club NY event, and may not reflect the panelist’s intentions.
  • New technologies get a look: Virtual reality for pain management; quantum computing
  • Utilization of new and broader datasets: Such as social media, internet of things, and biosensor.
  • Acceleration of “retail” healthcare offerings, led by Amazon / Berkshire / JP Morgan, of course.
  • Telehealth is fading as an investment opportunity. Increasingly it will seen as standard feature integrated into a technology platform, rather than a standalone servic
  • Why healthcare innovation is hard: It takes buy-in from both providers and consumers. Also: providers are labor-intensive local monopolies, so they are inherently change-resistant. 
  • Why healthcare ROI is hard: Providers have difficulty defining success. Startups often don’t count implementation cost in RO
  • Hospital systems underfund innovation. A few years ago many systems started innovation departments, but then allocated funds from marketing, rather than a dedicated stream. That is slowly changing.
  • Amazon / Berkshire / JP Morgan is in the house! What does that mean? Answers vary:
    – They are Godzilla and will smash the whole healthcare stack
    – Healthcare is moving to the home, where Amazon dominates
    – Both Google and IBM tried and failed to gain a beachhead in healthcare. Amazon will fail too.

Go to our case study: a high-touch insight helps a healthtech brand compete ››

#About us

LevinsonBlock is a Brooklyn-based healthcare marketing agency that specializes in mid-sized organizations. Our clients include healthcare providers such as FQHCs, disease foundations, and healthcare technology firms.
Click here to subscribe to Brandscape, our twice-monthly newsletter on healthcare marketing.
# [white

Let’s Talk


Healthcare Trends