Three ways to elevate your brand through healthcare facility branding
Here in Brooklyn, having a driveway is pretty rare. So when people come by our old brick rowhouse, it’s often the first thing they mention (other than noting that I need to sweep the sidewalk more often!).
But we take our driveway for granted – we never think about it. It’s just somewhere we park the car every day.
Healthcare facility billboards: the asset you already own
In a similar way, many healthcare providers have a major marketing asset that they overlook – their facilities.
Here are three ways to turn your facilities into major brand platforms and generate thousands of impressions:
Facility wall billboards
Large blank exterior walls can be used as permanent, rent-free healthcare facility billboards. They offer a great opportunity to build brand awareness, promote community health, and draw attention to your facility.
Eye level posters
Eye level media works well for engaging pedestrians – think subway station posters. The messages can be longer, and combined with simple calls to action, such as “come on in”.
Take a careful look at your facility entrance. Does it feel welcoming, or does it feel cluttered and neglected? An attractive entrance validates a prospective patient’s decision to enter, and sets the tone for their experience at your facility.
LevinsonBlock is a Brooklyn-based healthcare marketing agency that specializes in mid-sized organizations. Click here to subscribe to Brandscape, our twice-monthly newsletter on healthcare marketing.