How healthcare content marketing can help you reach your healthcare brand goals
Recently, I started thinking in my hazy way about what my branding goals are.
So here are my marketing agency’s branding goals:
- Stronger recognition by target audiences
- Higher search rank
- Expert positioning
Guess what? Most of our healthcare clients have the very same goals for their brands too.
One program, three goals
Content marketing can help you meet all three of your healthcare brand goals.
Content marketing is information that is relevant and useful to your target audience, circulated regularly online. A content marketing program can form a lasting bond between your audience and your brand. It drives more social referrals, more website traffic, and more conversions.
Google doesn’t watch the web – it reads the web. Google’s algorithm rewards fresh, relevant content posted on a regular basis. So a content marketing program has a direct effect on how Google ranks your website. (In addition, Google will reward your website if it is mobile- ready, and has video content).
Your organization has a huge pool of experts – also known as your staff! The trouble is, these experts are not writers. They don’t have the time, and they don’t know how to present their expertise to your target audience. A content marketing program can uncover staff expertise and turn it into relevant and useful content.