We recently finished our new and improved website. (Visit it here). We worked hard to make the content and design effective and useful. We see websites as software tools that must to be easy to use, so we were tightly focused on usability issues.
Finally, when it was nearly complete, we implemented SEO (search engine optimization). SEO is the science of improving a website so that it will rank high in search engines (such as Google). When keywords (phrases used in searching) are chosen and implemented well , more potential customers or clients will find your website.
Here’s our mistake — SEO was our last step!
SEO should have been our first step in website development.
- SEO is one of the most important things you can do to build a successful website. It is about attracting the right visitors. If you have no visitors, all the effort in building your great website is wasted. And if you have the wrong visitors — they won’t be interested in what you have to say.
- It used to be that SEO meant inserting the right keywords into the website coding, called metatags. But Google, with 63% of all searches, doesn’t look at metatags. They look at your actual content. That means that once you have identified effective keywords, they need to be deeply integrated into your website text — and it still has to read like good prose and not sound robotic.
- Google is also looking at the fundamental organization of your site — the information architecture, as well as other elements such as page titles.
So SEO best practices means organizing your website and writing content that is centered around your most effective and appropriate keywords. Obviously, this is a lot easier to do at the start of the development process, rather than retrofitting SEO near the end.
What if you have an older site, or your SEO needs an overhaul and you are not ready to make big changes to your website? There are affordable options — to find out email me here.
FACT OF THE MONTH
The plastic things on the end of shoelaces are called aglets.