[Case Study] Healthcare organization website
How a new brand and website motivated doctors to refer their patients to a leading Health Home care management organization
LevinsonBlock planned, designed, and developed the new brand and website for Hudson Valley Care, a leading regional Health Home care management organization.
Hudson Valley Care (HVC) connects Medicaid patients who have complex needs to health and social services that help them lead better lives.
HVC required a brand strategy, logo and website that motivated doctors and social workers – their most productive targets – to refer their patients to HVC.
Healthcare organization website: Process
LevinsonBlock performed a discovery process that defined key pain points for doctors and social workers. Using these insights, we then created branding that included motivating messages, a new logo, and integrated marketing tools.
We developed a customized WordPress website solution that included:
- Sophisticated calls to action
- A Google maps-based resource directory that manages over 100 listings
- A password protected portal that integrates with 3rd-party education modules
- A full-featured indexed blog
- Support for web-based SEO
“The new messaging and website immediately positioned Hudson Valley Care as experts in Health Home care management. It’s given our doctors the confidence to refer more patients to us. The new logo really expresses who we are and puts us miles ahead of other healthcare organizations.”
– Amie Parikh, Executive Director