How targeted messaging launched a successful healthcare technology marketing campaign.
MHealthCoach is a technology business process optimization firm that has developed virtual assistant solutions for HR benefit management and specialty pharmacy. Clients are currently engaged through a personalized high-touch sales cycle.
Our client had identified key target sectors, but existing healthcare technology marketing communications did not address their needs in a compelling way. The sales team needed non-technical messages that quickly and clearly explained MHealthCoach technology solutions, and the value it delivered to the target audience.
After a rapid discovery process, we identified two key audience segments. We then developed messaging standards so that service was consistently described in non-technical language across all platforms. The features and benefits of the virtual assistant solutions as apps were mapped to the pain points of each audience segment. We then rolled out content for a wide range of emails, web landing pages, and collateral.
“With LevinsonBlock, the messaging process was rapid, collaborative, and productive. They helped us identify the pain points that motivate our key prospects, and align them to features on our app. The result was a sales messaging platform that resulted in more qualified prospects and more wins.”
– Aamer Ghaffar, CEO, MHealthCoach