Case Study: Digital health B2B lead generation
LevinsonBlock strategized and developed a blog content and digital ad campaign for a digital health company that markets to multiple healthcare verticals.
Our client’s business objective was to rapidly generate qualified B2B leads for the sales team from their three target verticals. Each vertical had distinct business priorities, cultures, and even terminology.
Specialized blog content
LevinsonBlock developed an intensive blog program with a mix of content that was highly specific to each sector, plus broader information that generated strong interest from all three verticals.
The blog program delivered SEO results, including an 80% increase in website traffic from organic searches. The program also had a direct impact on our client’s lead generation objectives, driving a 212% increase in conversions from organic traffic over a year.
Google and LinkedIn Ads
Both Google Ads and LinkedIn Ads campaigns were implemented. The ads, landing pages, and call to action offers were tailored to the specific needs of each vertical.
The ad platforms were regularly optimized through A/B split testing, resulting in a continual improvement in high quality leads. As a result, Google Ads produced a 225% increase in the conversion rate over a year.
LinkedIn Ads scored notable gains in lead generation over the course of the campaign as well. Lead conversions increased month-to-month, with a stellar 22% of response forms submitted.
“We found LevinsonBlock to be a marketing agency whose lead generation expertise contributed substantially to the achievement of our business goals. They went to great lengths to master both our technology and the priorities of our prospects. They were proactive in anticipating our needs and continually improved both the blog content and ad programs. Our partnership with LevinsonBlock was seamless, responsive and successful.”