Brand competitive audit tool NEW!


Athletics runners at track and field event

Build a more powerful brand.

Use this tool to compare your brand with your competitors. Gain insights into visual brand, messaging, positioning, and key audiences.

What is it?

A competitive audit is a method to identify and compare the brands of your direct competitors by reviewing their websites in a systematic way.

This Brand Competitive Audit Tool is a Word doc formatted as a table, so it can expand to contain your observations. A series of insightful questions will guide you through an audit of your competitors websites, and then your own website.

Download Audit Tool ›