Annual report launches new brand

Guild annual report cover

Guild annual report cover

LevinsonBlock developed this dramatic annual report that introduces Jewish Guild Healthcare— formerly the Jewish Guild for the Blind, a 100 year old human services and healthcare organization.

annual report brand reveal

Brand reveal spread

Cover and reveal

Since low vision services are a core part of the Guild’s DNA, we used an eye image on the cover —  a modern scientific shot of an iris. The headline emphasizes the forward-looking nature of the Guild and sets up the “reveal” of the new logotype on the first spread.

challenge and response spread

Challenge and response spread

Urgent challenges

Once the new brand is introduced, the report presents urgent healthcare challenges  and the Guild’s response  — showing what motivates the Guild to create new programs and services.