LevinsonBlock developed this dramatic annual report that introduces Jewish Guild Healthcare— formerly the Jewish Guild for the Blind, a 100 year old human services and healthcare organization.
Cover and reveal
Since low vision services are a core part of the Guild’s DNA, we used an eye image on the cover — a modern scientific shot of an iris. The headline emphasizes the forward-looking nature of the Guild and sets up the “reveal” of the new logotype on the first spread.
Once the new brand is introduced, the report presents urgent healthcare challenges and the Guild’s response — showing what motivates the Guild to create new programs and services.