In this issue: How content marketing can help you reach your 2016 branding goals
About a month ago, during the holidays, between slugs of rum-spiked eggnog and the seasonal caloric sweets, I started thinking in my hazy way about what my branding goals should be in 2016.
So here are my agency’s 2016 branding goals:
- Stronger recognition by target audiences
- Higher search rank
- Expert positioning
Guess what? Most of our healthcare clients have the very same goals for their brands too.
One program, three goals
Content marketing can help you meet all three of your branding goals.
Content marketing is information that is relevant and useful to your target audience, circulated reguarly online. A content marketing program can form a lasting bond between your audience and your brand. It drives more social referrals, more website traffic, and more conversions.
Google doesn’t watch the web – it reads the web. Google’s algorithm rewards fresh, relevant content posted on a regular basis. So a content marketing program has a direct effect on how Google ranks your website. (In addition, Google will reward your website if it is mobile- ready, and has video content).
Your organization has a huge pool of experts – also known as your staff! The trouble is, these experts are not writers. They don’t have the time, and they don’t know how to present their expertise to your target audience. A content marketing program can uncover staff expertise and turn it into relevant and useful content.
Want to know more?
Drop me a line here. We are experts in content marketing for healthcare organizations – I’d be happy to talk about ways you can meet your branding goals.
FACT OF THE MONTH
Winston Churchill was born in a ladies room during a dance.