[Report] 3 Healthcare technology trends shaping medicine
An interview with author Dr. David Putrino, Director of Rehabilitation Innovation at Icahn School of Medicine at Mount Sinai. Healthcare technology trends in neurotechnology, on-demand healthcare, and biometric monitoring.
Where is technology changing healthcare? Read on…
We recently interviewed Dr. David Putrino, Director of Rehabilitation Innovation at Icahn School of Medicine at Mount Sinai. David is physiotherapist with a PhD in Neuroscience, working to develop low-cost and effective healthcare solutions for people who need better healthcare accessibility. He has recently published Hacking Health: How to Make Money and Save Lives in the HealthTech World
HeaIthcare technology trends: 3 significant innovations
David talked about three innovations that are having an impact on healthcare:
1. Neurotechnology advances
Recent improvements in EEG headset hardware have led to advances in neurotechnology: real time brain activity recording with unprecedented precision.
Recently Elon Musk has invested in a startup that is developing a brain-computer interface that can interpret brain activity as physical action.
Neurotechnology use cases:
- For amputees: controlling a robot arm with their mind
- For people who are living with conditions that leave them “locked in” their bodies, such as individuals with ALS, severe spinal cord injury or a persistent vegetative state, it could enhance communication
- Non-clinical applications: Hands-free control of a computer, enhanced virtual reality
2. On-demand healthcare
A growing number of primary care and other specialities are delivering healthcare through apps, many using business models that resemble Uber. On-demand healthcare often feels like any other app-based consumer experience, rather than traditional healthcare. Furthermore, the user experience (and the brand) remain consistent, blurring the difference between in-person care and telehealth.
For example, take a look at Theryon, an app-based service that provides same-day booking for in-home physical therapy.
Growth in on-demand is being fueled by regulatory changes, like allowing medical providers to provide care across state lines; and high deductible health plans, which drive consumers to seek healthcare on their own terms and pay directly.
3. New monitoring leads to lower cost clinical trials
Motion and activity tracking and biometric monitoring are changing the way pharmaceutical clinical trials are conducted. This technology can deliver:
- Accurate patient data via an app or remote technology without in-person clinic visits
- Fewer participants required, because more patients stick with the trial
- Data evaluation in real time
- An online monitoring app can create communities that incidentally foster brand loyalty
LevinsonBlock is a Brooklyn-based healthcare marketing agency that specializes in mid-sized organizations. Our clients include healthcare providers such as FQHCs, disease foundations, and healthcare technology firms.