How to unclog your healthcare website development workflow
As the late Jim Morrison once remarked, “give the singer some!”
This crossed my mind at a jam session, as I stood onstage next to the guitarist. It was a blues shuffle in B flat. Time for my vocal. But the guitarist just kept soloing… and soloing…
Jammin’ rules
There are a lot of unspoken rules in jam sessions. Such as: don’t crank up the volume. No drum solos longer than a minute. And don’t drown out the vocalist!
It’s a wrap! Launch your healthcare website on time
Now there also unspoken rules in building a website. Here’s one of our favorites: want to launch a website on time? Don’t write the content yourself.
Here’s why: websites must meet branding, usability, and business goals. These goals are all user-driven, so your web content must embrace the audience’s point of view. That point of view is inherently more difficult to understand and express from inside an organization.
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Workflow that works
Another reason to outsource content is workflow: because staff usually has other primary responsibilities, web content can become a stepchild. As a result, your website can be delayed weeks or months while copy gets reluctantly written. Workflow is easier, and deadlines get met, when you can evaluate and respond to web content, rather than write it yourself.
Panda, Penguin, Hummingbird and Google
Finally, search engine optimization has changed dramatically in the last few years. Google’s Panda, Penguin, and Hummingbird algorithm updates have made quality content the #1 factor in search ranking. With SEO so important to the success of a website, there’s a strong business justification for allocating resources to outsource content development.
FACT OF THE MONTH
Yahoo! was originally called “Jerry’s Guide to the World Wide Web”.
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