Economic Development: Marketing Campaign

Client:

MDRC AutoSave employee benefit rollout

Objectives:

Market new employee benefit to a wide audience of low income workers. Utilize psychographic data to craft effective messaging and concept

Our Solution:

Empowering and upbeat, the "My Plan" theme gives the target group a feeling of ownership of the enrollment benefits. Campaign was rolled out in a variety of formats, including posters, brochures, and welcome kits, in English and Spanish.

PREVIOUS PROJECT NEXT PROJECT