Education & Youth Services: Brand Strategy

Client:

Opportunities for a Better Tomorrow

Objectives:

Research how OBT was perceived in the community. Address concerns about naming, usage, and messaging. Assess OBT competitive positioning.

Our Solution:

Extensive research outlined a positive story for OBT. We created key messaging and brand style guidelines. A tagline was added to the organization name so the mission was clarified. A new logo brought all the elements together and was successfully launched.

PREVIOUS PROJECT NEXT PROJECT