Education & Youth Services: Brand Strategy

Client:

JobsFirst NYC

Objectives:

JobsFirst NYC is an organization that collaborates with community based organizations to help improve the lives of disconnected youth. They develop new models to address the issues.

Our Solution:

The project consisted of brand strategy, brand design, website development and print. Extensive research, including interviews with key stakeholders and competitive surveys, led to a brand analysis, positioning, and development of key messaging, elevator speech and tagline.

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ELEVATOR SPEECH
JobsFirstNYC works behind the scenes to improve services that better the economic lives of New York City's out-of-school and out-of-work young adults. We initiate collaboration among service providers, develop innovative programs, engage the business community, and facilitate funding. We are a catalyst for connecting young people to the workforce.
 
TAG LINE
Better outcomes for more out-of-school and out-of-work young adults