Education & Youth Services: Brand Strategy
JobsFirst NYC is an organization that collaborates with community based organizations
to help improve the lives of disconnected youth. They develop new models to address the issues.
The project consisted of brand strategy, brand design, website development and print. Extensive research, including interviews with key stakeholders and competitive surveys, led to a brand analysis, positioning, and development of key messaging, elevator speech and tagline.
JobsFirstNYC works behind the scenes to improve
services that better the economic lives of New York
City's out-of-school and out-of-work young adults. We
initiate collaboration among service providers, develop
innovative programs, engage the business community,
and facilitate funding. We are a catalyst for connecting
young people to the workforce.
Better outcomes for more out-of-school and out-of-work young